Refreshing the Canadian sandwich brand involved a new logo, in-store posters, and a cohesive look on social media.

Stouffer’s committed to a 10¢ donation to the Canadian Breast Cancer Foundation for every package of Lean Cuisine purchased. In-store execution involved an emotive call to action and visual on various POP elements, followed shortly after by a product pamphlet with coupon that committed a $1 donation per coupon redeemed.

Piggybacking on the brand’s “Perfect Popcorn Moment” campaign, these POS elements were developed to inspire shoppers to pick up some product to enjoy while watching the upcoming movie and music awards shows.

Fun Fact: An image of Orville in a tux didn't exist so I rented one and posed for the shot. Your casting director can reach me through my agent.

This rack for their burger and sausage buns was developed alongside a promotion during BBQ season. It was submitted to POPAI by the printer, took home Silver and became the gold standard for Weston’s POS moving forward.

Working at Anthem/SGK/Equator I have been involved in updating and adapting packaging designs from the UK and US for the Canadian market. This would primarily entail adjusting to new die lines, bilingualizing, revising front-of-pack claims and nutritional information to meet Canadian regulations, and sometimes significant design improvements. These are some key examples of this work.

In addition Kellogg's packaging adapts, I have developed a number of their off-pack elements. Primarily in the form of aisle blades as shown here.

The Mini Mary. Big Taste. Mini Price.

In-mall poster designs to promote various CF locations’ Year Of The Rooster celebrations, offers, and events.

My partner and I at Tag were tasked with generating content for our clients’ social media calendars from High Liner’s NHL partnership to Tag’s own holiday post (coinciding with the release of the Star Wars: The Force Awakens).

A small family business in Port Elgin, ON that specializes in premium, high quality cannabis extracts.

Intended to be an umbrella under which to produce and market various cannabis products/brands. Unfortunately, this Peterborough-based startup never got off the ground.

Based in Napanee, ON, this new bioscience company specializes in psychedelics (primary mescaline from peyote) and aims to produce microdose capsules.

A print ad concept for a kid's toothbrush app, B2B print for a trade pub, cheeky campaign creative proposal for a coffee chain, storyboards for a retailer's online ads, and a woodcut-style promotion logo design for a well-known distiller.